Project Fly Rebrand 2025

Over the past two years, we embarked on a transformative journey to consolidate our diverse brand expressions into a single, unified identity. This rebrand was more than a visual overhaul - it was a strategic realignment rooted in introspection, collaboration, and bold creativity.

Through rigorous audits, stakeholder insights, and iterative design exploration, we distilled the essence of what makes our brand meaningful. The result: a clarified purpose, a strengthened voice, and an identity system that aligns across every touchpoint - internally and externally.

This new brand encapsulates our evolution while honoring our legacy, ensuring we're better positioned to connect with our audience, empower our teams, and drive future innovation under one resonant identity.